NSP — Campaña 10% Off Bundles

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Las 2 campañas a mandar

Vas a mandar la misma promo (10% off bundles, código BUNDLES10) pero con dos emails distintos según el tipo de customer. Cambia el tono, el subject, y la segmentación. La imagen hero y el código son los mismos.

VERSIÓN A

Recent buyers

Audiencia: compraron en los últimos 365 días
Tono: apreciación / loyalty
Subject ejemplo: "Restock time, here's 10 off"

VERSIÓN B

Lapsed (30+ días sin comprar)

Audiencia: última orden entre 30 días y 2 años atrás
Tono: conversacional / soft re-engagement
Subject ejemplo: "Been a minute. Quick offer."

Timeline

Paso	Min	Herramienta
1. Crear discount code en Shopify	5	Shopify
2. Copy ya pre-generado (copy-paste) o regenera con Claude	5	Claude (opcional)
3. Generar imagen hero con Gemini	10	Gemini
4. Armar Campaña A en Shopify Email	12	Shopify
5. Armar Campaña B en Shopify Email	12	Shopify
6. Schedule / send ambas	6	Shopify
Total	50

1

Crear discount code en Shopify

~5 min

Entra a Shopify admin → Discounts → Create discount → Amount off products.

Campos exactos

✓ Verifica: aparece BUNDLES10 en tu lista de discounts con status Active y end date correcta.

2

Copy de las 2 versiones (pre-generado)

~5 min

El copy ya está listo. Solo elige uno de los 3 subjects de cada versión, copia el body completo, y pásalo a Shopify Email en pasos 4 y 5.

✓ Copy ya pre-generado. Esta sección tiene todo listo para copy-paste. Si quieres customizar más, abajo está el prompt para regenerar con Claude.

3 opciones de Subject (elige una)

Restock time, here's 10 off

Quick thank-you discount, expires Sunday

10 off bundles. No fanfare.

Preview text

Quick thank you for being one of ours. Code inside.

Body del email

Hey {{ first_name }}, Quick one. We're running 10 percent off our bundles from today through Sunday at midnight Eastern. This one's mostly for the folks who've stuck with us through the rebuild over the last couple years. Thank you for that. The bundles include the Iron Guru Stack (everything Vince recommended), the Zane Stack (greens, protein, pre-workout for the daily routine), the Elite Training Bundle, the Ultimate Training Bundle, and the Femme Fitness Bundle. Code is BUNDLES10 at checkout. Works once per account. If you've been due for a restock, this is when it makes sense to grab it. Diego Fentanes President, NSP Nutrition PS: Code expires Sunday May 18 at 11:59 PM Eastern. After that it shuts off automatically.

CTA button text

Shop Bundles

Copié subject, preview, body, CTA en notas / Doc
Verifiqué: sin bullets, sin emojis, conversacional

🤖 Opcional: regenerar con Claude para customizar

Si quieres reescribir o personalizar más el copy, pega este prompt en claude.ai:

You are writing a marketing email for NSP Nutrition, a US supplement brand trusted since 1972, founded on Vince Gironda's training methodology. Audience: Customers who purchased from us in the last 12 months. They know the brand, they've tried products, they're warm. Rules — NON NEGOTIABLE: - NO emojis anywhere - NO bullet points or numbered lists in the body - NO corporate fluff like "We hope this email finds you well" - Plain conversational tone, as if Diego Fentanes (President) typed it on his phone - Short paragraphs (2-3 sentences max) - Direct, anti-hype, results-focused - Tone: thank them for being a customer, frame the discount as appreciation, not desperation. Do not call it a sale. - Reference Vince Gironda heritage subtly, not heavy-handed Email purpose: Offer 10 percent off all NSP supplement bundles from today through Sunday May 18 at midnight Eastern. The five bundles available: - Iron Guru Bundle ($163.99) — Vince's recommended supplement stack - Femme Fitness Bundle ($179.99) — supplement stack designed for women - Elite Training Bundle ($149.99) — premium training stack - Ultimate Training Bundle ($143.99) — everything for serious results - Zane Stack ($139.00) — Greens & Reds, Milk & Egg Protein, Energize Pre-Workout Discount code: BUNDLES10 Expires: Sunday May 18, 11:59 PM ET Generate for VERSION A (recent buyers): 1. THREE subject line options (under 50 characters each) — appreciation tone, NOT urgency 2. ONE preview text (under 90 characters) 3. ONE email body (under 220 words) 4. ONE CTA button text (under 25 characters) 5. ONE PS line (2 sentences max) Sign-off: Diego Fentanes, President, NSP Nutrition

✓ Copy ya pre-generado. Listo para copy-paste. Si quieres customizar más, el prompt de Claude está abajo.

3 opciones de Subject (elige una)

Been a minute. Quick offer.

Hey, sending this once

First time in a while

Preview text

No hard sell. Just sending this once in case it's useful.

Body del email

Hey {{ first_name }}, Diego here from NSP. Noticed you haven't ordered with us in a bit, and I wanted to check in without making it a thing. We're running 10 percent off all our supplement bundles from today through Sunday at midnight Eastern. The Iron Guru Stack, the Zane Stack with greens, protein and pre-workout, the Elite, Ultimate, and Femme Fitness bundles. Code BUNDLES10 at checkout. If you're due for a restock or want to try a bundle for the first time, this is a clean spot to do it. If life is busy and now is not the time, completely fair, no follow-ups. Either way, hope you're doing well. Diego Fentanes President, NSP Nutrition PS: Code shuts off automatically Sunday May 18 at 11:59 PM Eastern. After that it just stops working.

CTA button text

See Bundles

Copié subject, preview, body, CTA en notas / Doc
Verifiqué: sin bullets, sin emojis, sin "we miss you"

🤖 Opcional: regenerar con Claude para customizar

Si quieres reescribir, pega este prompt en una conversación NUEVA de Claude (no la misma que A):

You are writing a marketing email for NSP Nutrition, a US supplement brand trusted since 1972, founded on Vince Gironda's training methodology. Audience: Customers who haven't ordered from us in over 30 days. They've gone quiet. We want to gently re-engage without sounding desperate or salesy. Rules — NON NEGOTIABLE: - NO emojis anywhere - NO bullet points or numbered lists in the body - NO corporate fluff like "We hope this email finds you well" - NO guilt-trippy "we miss you" language. Be respectful of their silence. - Plain conversational tone, as if Diego Fentanes (President) typed it on his phone - Short paragraphs (2-3 sentences max) - Direct, anti-hype, honest - Tone: acknowledge it's been a minute without making it weird. Offer the discount as a low-pressure invite, not a hard sell. If they don't want it, that's fine. Email purpose: Offer 10 percent off all NSP supplement bundles from today through Sunday May 18 at midnight Eastern, as a re-engagement nudge. The five bundles available: - Iron Guru Bundle ($163.99) — Vince's recommended supplement stack - Femme Fitness Bundle ($179.99) — supplement stack designed for women - Elite Training Bundle ($149.99) — premium training stack - Ultimate Training Bundle ($143.99) — everything for serious results - Zane Stack ($139.00) — Greens & Reds, Milk & Egg Protein, Energize Pre-Workout Discount code: BUNDLES10 Expires: Sunday May 18, 11:59 PM ET Generate for VERSION B (lapsed 30+ days): 1. THREE subject line options (under 50 characters each) — conversational, NOT urgency, NOT guilty 2. ONE preview text (under 90 characters) 3. ONE email body (under 220 words) 4. ONE CTA button text (under 25 characters) 5. ONE PS line (2 sentences max) Sign-off: Diego Fentanes, President, NSP Nutrition

Si Claude da bullets/emojis: contéstale Rewrite removing all bullets, lists, and emojis. Keep tone conversational.

3

Generar imagen hero con Gemini

~10 min

Abre gemini.google.com. La misma imagen sirve para ambas versiones.

Prompt

Generate a horizontal hero image for an email marketing banner. 1600 by 800 pixels. Subject: A premium product photography composition showing the NSP Nutrition supplement bundle lineup. Four-to-five supplement containers arranged in a tight composition on an off-white to soft cream gradient background. The containers have white caps and bright royal-blue starburst-pattern labels with large white NSP wordmark. Fresh ingredients (blueberries, strawberries, spinach leaves, turmeric root, pomegranate seeds) artfully scattered around the base. Soft natural studio lighting from upper left. Photorealistic 4K commercial ecommerce product photography. Premium supplement brand aesthetic. NO text overlays. NO badges. NO captions. The container labels remain clean and consistent.

Si genera con texto raro o labels mal escritos, pídele:

Regenerate without any text on the labels. The labels should look correct and natural, no spelling errors, no extra text.

Descargué la imagen como PNG (o JPG)
Verificado: NO tiene typos en labels (zoom in to confirm)

Imagen de respaldo: si Gemini no convence después de 3 intentos, usa https://nspnutrition.com/cdn/shop/files/IronGuru.jpg — es la oficial del Iron Guru Bundle, descárgala y úsala directo.

4

Armar Campaña A en Shopify Email · Recent buyers

~12 min

Shopify admin → Marketing → Create campaign → Shopify Email → Blank.

Setup

Campaign name (interno): Bundles 10off — A Recent Buyers — 2026-05-14
From: Diego Fentanes — diego@nspnutrition.com
Reply-to: diego@nspnutrition.com
Subject: elige uno de los 3 que dio Claude para Versión A
Preview text: el de Versión A

Body (bloques en orden)

Image block → sube la imagen Gemini (o respaldo)
Text block → pega body Versión A. Sin bullets, sin emojis, código BUNDLES10 visible una vez
Button block → texto CTA Versión A · Link:
https://nspnutrition.com/collections/bundles?utm_source=email&utm_medium=marketing&utm_campaign=bundles10_may_recent
Text block → PS de Versión A

Audiencia

Click Choose audience → Create new segment
Filtro: Last order date in last 365 days
Excluye tags: do_not_email, unsubscribed
Excluye lista previous owners (ver sección de exclude list abajo)
Verifica audience count: debe ser cientos o miles, NO decenas

Verificar

Click Send test → mándalo a tu email → revisa que llega bien en Gmail/Outlook
Save as Draft (NO mandes todavía, primero arma Campaña B)

5

Armar Campaña B en Shopify Email · Lapsed 30+

~12 min

Marketing → Create campaign → Shopify Email → Blank. Nueva campaña, no edites la A.

Setup

Campaign name: Bundles 10off — B Lapsed 30+ — 2026-05-14
From / Reply-to: mismos que A
Subject: elige uno de los 3 de Versión B
Preview text: el de Versión B

Body

Image block (la misma de A)
Text block → body Versión B
Button block → CTA Versión B · Link:
https://nspnutrition.com/collections/bundles?utm_source=email&utm_medium=marketing&utm_campaign=bundles10_may_lapsed
Text block → PS de Versión B

Audiencia (CRÍTICO — no overlap con A)

Crea segmento: Last order date entre 2024-05-14 y 2026-04-14
Esto captura lapsed entre 30 días y ~2 años (descarta zombies de 3+ años)
Verifica que NO overlap con audiencia A
Excluye tags: do_not_email, unsubscribed
Excluye lista previous owners
Audience count > 50

Verificar

Send test a tu propio email
Save as Draft

6

Schedule o enviar

~6 min

Opción A — Mandar ya

Si terminas antes de las 10am ET o entre 6-8pm ET hora local de tu audiencia:

Open Campaña A → Click Send
Espera 1 hora (separación evita dilución de bandeja)
Open Campaña B → Click Send

Opción B — Schedule

Si terminas a otra hora:

Campaña A → Schedule para jueves 9:30am ET (recent buyers responden mejor en horario AM productivo)
Campaña B → Schedule para jueves 7:00pm ET (lapsed responden mejor en tarde-noche)

Campaña A enviada / scheduleada
Campaña B enviada / scheduleada
Avisé al equipo que las campañas están live

⚠

Exclude list — previous owners

Estos 11 emails son previous owners / resellers / internos con relación quebrada con NSP. NO mandar marketing a ninguno. Copia/pega esta lista en el campo Exclude de ambas campañas:

antiaginglifestylecoach@gmail.com elisepeters@wynnbuilders.com eanderson415@yahoo.com jeff@athletesunlimitedstl.com 2x20fitness@gmail.com evant.koons@gmail.com fititalianman@gmail.com frankiebopa06@gmail.com williams.mike.r@gmail.com mike@emailandsuch.com mikew@nspnutrition.com

Crítico: mandarles cualquier email es daño reputacional. Si Shopify Email no permite excluir por email individual, exporta el CSV de audiencia y filtra manualmente antes de re-importar.

✓

Checklist final — antes de cada Send

VERSIÓN A · Recent buyers

Subject ≤50 chars, sin emojis
Preview ≤90 chars
Body sin bullets, sin emojis, conversacional
Código BUNDLES10 visible una vez
CTA link tiene utm_campaign=bundles10_may_recent
Audiencia: Last order <365d
Excluye unsubscribed + previous owners
Test email recibido OK
Audience count > 50

VERSIÓN B · Lapsed 30+

📊

Monitoreo después de mandar

24h después · Shopify Marketing → Stats

Métrica	Target A (recent)	Target B (lapsed)
Open rate	>30%	>18%
Click rate	>3%	>1.5%
Conversion rate	>2%	>0.6%

Follow-up el viernes

Solo manda "Last chance Sunday" si performance es BUENA. Si flat, no mandes — daño long-term a la lista.

Versión A con OR>30% Y CR>3% → follow-up sábado 10am
Versión B con OR>18% Y CR>1.5% → follow-up sábado 6pm

Lunes después

Verificar que BUNDLES10 está disabled (auto-expira pero confirmar)
Reportar resultados a Diego: OR%, CR%, revenue por versión

⚙

Si algo falla

Problema	Solución
Discount code no aplica al checkout	Verifica "Applies to" + que la collection/products estén bien seleccionados
Imagen Gemini con texto raro en labels	Usa `https://nspnutrition.com/cdn/shop/files/IronGuru.jpg`
Claude da texto con bullets/emojis	"Rewrite removing all bullets, lists, and emojis"
Shopify Email no encuentra filter "last order date"	Customer Segments → Create → filtra por `last_order_date`. Si no, exporta CSV y filtra manual
Audiencias A y B overlap	Crea segmento A primero, luego B con "Exclude segment A" como filtro adicional
Subject se ve cortado en móvil	Acorta a <40 chars
Test email no llega	Revisa spam · agrega `diego@nspnutrition.com` a contactos

Emergencia · contacta Diego: diego@nspnutrition.com · +1 (941) 544-7242